Cleaning Wood Floors
June 15th, 2007
Client: Cleaning Wood Floors
This project was a sheer joy, being one of my first e-commerce sites. CWF moved their entry level yahoo e-shop to a custom branded e-commerce solution. I modeled the logo after their parent company, Wood Craft Wood Floors, which was hand drawn years ago by a random signage designer. Since it didn’t use any known typeface, I used an Arts and Crafts typeface for some of the letters and re-used some of the logo’s original letters upside-down or backwards. Pretty smart, eh?
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